Brief in a nutshell:
'Inspire a generation to believe in their innate creativity.'
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Delivered:
Ideas Girl is a creation of Matt Hart, an innovator, ideas guy and father of two. Ideas Girl & Ideas Boy have been created to help harness kid's naturally creative brains. Illustrated by the insanely talented Jernej Gracner, BIF Kids teach you how to innovate, solving a new brief each publication. This edition is for parents to help bring the next generation of problem solvers.
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Art Direction & typography by One Man Band
Illustrated by Jernej Gracner
Created & Written by Matt Hart